We’re here to shovel aside a mountain’s worth of baloney to help you focus on the ranking signals that matter most to your SEO ranking. You can safely make any of these eight ranking factors — and preferably all — a priority when trying to figure out how to improve your website ranking on Google and other search engines.
Your website is your most important asset. It’s far and away the most common way that potential clients and customers will find you. If your website isn’t ranking well, and you aren’t seeing any positive movement in your rankings when you check your analytics, here are just 12 possible reasons search engines are passing you by.